Mr William Chua

Chua Geok Eng, William

Mr William Chua is the Chairman of Goldbell Group, Chua Chuan Leong Group of Companies and owner of Goldbell Towers, a 19-storey commercial building at 47 Scotts Road, conveniently located at the fringe of Orchard Road and is close to the hub of the Central Business District.

William has over 36 years of experince in the industrial vehicle space, encompassing material handling equipment and commercial vehicles. In 1980, William established Goldbell Engineering Pte Ltd, a multi-franchise distirbution conglomerate. Goldbell Group respresents Mitsubishi Fuso Trucks and Buses, Airman Compressors, Fiat Professional light-duty trucks, Iveco heavy-duty trucks, Mitsubishi Forklift Trucks, STILL forklift and Nichiyu Electric Trucks.

Embodying the entrepreneurial spirit, William ventured into the business of leasing of commercial vehicles and material handling equipment in 1990, and further explored into the leasing of passenger vehicles, aviation ground support equipment and specialised vehicles.

Under his leadership, Goldbell Group has become Singapore’s market leader in both distribution and leasing of commercial vehicles, with operations in Vietnam, Malaysia and Australia.

Community and Social Services

Mr Chua was awarded the Public Service Medal (Pingat Bakti Masyarakat) for rendering commendable public service by the Singapore Government.

He was also awarded the Long Service Medal and Certificate of Appreciation by the Singapore People’s Association.

William sponsored the construction of Poh Ming Tse Temple, a Buddhist temple located at 438 Dunearn Road.  The new Poh Ming Tse Temple is designed to reflect the contemporary Singapore society, while retaining the Chinese cultural roots.  Hence there is a conscious adaptation of both modern architecture and traditional Chinese temple influence.

His most recent initiative is establishing Goldbell Foundation in 2015, to cultivate corporate social responsibility into the business. Through Goldbell Foundation, Goldbell employees are enabled to contribute to the society and environment positively. Programmes selected for 2015-16 are tailored to support families of ex-offenders aiming to break the cycle of inter-generational offending. 


  • Chairman of Board of Trustee of Poh Ming Tse Temple (1995-Present)
  • Member of Singapore Art Museum Board (2000–2007)
  • Patron of Buona Vista Citizens’ Consultative Committee (2000-2001)
  • Member, Board of Trustees of Tan Tock Seng Community Charity Fund (2010-2012)
  • Chairman of The Board of Committee of Ghim Moh Secondary School (1979-2006)
  • Honorary Patron of Singapore School and Private Hire Bus Owners’ Association